✓ VERIFIED PRINCIPAL BUYER Est. 2013 (NY & FL Active Corp) · 100,000+ Customer Reviews Across Operated Brands $100M+ Cumulative Brand Sales · 25+ Yrs Operating & M&A Experience · info@onwardsalescorp.com
● Updated Oct 2026 · Built on SBA SOP 50 10 underwriting math

What Is Your E-Commerce Brand Worth in 2026?

Model your Shopify, Amazon or DTC brand against sold-deal multiples in 30 seconds — then see what you'd keep selling direct to Onward with $0 broker fees, and whether a buyer could finance it with an SBA 7(a) loan.

Interactive Store Valuation & SBA 7(a) Underwriting

Use trailing-twelve-month (TTM) figures. Nothing is stored unless you request an offer.

Estimated Enterprise Value
—

Adjusted Multiple: × SDE

Category Base
+ Scale Premium
+ YoY Trend

$0-Fee Direct Sale to Onward vs. 9.5% Broker Fee

Traditional broker net (9.5% fee)
Direct to Onward ($0 fee)
You keep

SBA 7(a) Bankability & DSCR (SOP 50 10)

Buyer equity injection (10%)
Loan · 10-yr @ ~9.5%
Monthly payment
DSCR (1.25× gate)

SBA 7(a) Preferred (PLP) Lenders

Live Oak Bank, The Huntington National Bank, Byline Bank, Celtic Bank, Newity

Bankability modeled to SOP 50 10 standards: 1.25× DSCR, 10% equity injection.

M&A & Marketplace Comp Sources

Quiet Light, FE International, Empire Flippers, Acquire.com, Website Closers, Digital Exits

Multiples benchmarked against public sold-deal reports.

Quality of Earnings & Diligence

BDO USA, EisnerAmper, Marcum LLP, Centurica, Mowery & Schoenfeld

Accrual GAAP & SDE add-back verification standards.

Platform & Institutional Buyer Ecosystem

Shopify Plus, Amazon Seller Central, Walmart Marketplace, Big-Box Retail & Lower-Middle-Market Consumer PE Desks

100,000+ verified customer reviews across operated portfolio brands since 2002.

Firm names are listed as industry benchmarks and resources; listing does not imply endorsement of, or partnership with, StoreComps or Onward Sales Corp.

Market Data Explorer

Sold comps, vetted deal partners, weekly deal flow and sponsor telemetry — one view at a time.

SegmentChannelRevenue / PriceMultipleSource
Sample Issue · Week of Oct 26, 2026

StoreComps Weekly: Deal Flow & Price Cuts

• Supplement DTC brands holding 3.2–3.8× SDE on recurring revenue
• Pet consumables asking prices cut 8–12% on listings >90 days
• SBA QoE now expected on change-of-ownership loans ≥ $3M — budget for it
• 3 new $1–5M Shopify listings with seller financing

Get the Monday briefing

One email a week. Unsubscribe anytime.

About Onward Sales Corp

Built by Battle-Tested Operators with $100M+ in Sales Experience Across Manufacturing, Global Retail & E-Commerce M&A.

$100M+Cumulative Brand Sales
25+ YrsC-Level Operating Pedigree
100,000+Verified Marketplace & Customer Reviews
$0 FeeDirect Principal Acquisitions
Email info@onwardsalescorp.com