{
  "lastUpdated": "2026-10-25",
  "marketBenchmarks": {
    "wsjPrimeRate": 6.75,
    "sba7aStandardSpread": 2.75,
    "sba7aCeilingSpread": 3,
    "sba7aEffectiveRate": 9.5,
    "sbaMinDscr": 1.25,
    "sbaStandardDownPaymentPct": 10,
    "sbaQoEMandateThreshold": 3000000,
    "sbaQoEMandateRule": "SBA SOP 50 10 8.1 Appendix 15 (effective Oct 1, 2026) mandates lender-commissioned independent Quality of Earnings with bank-to-tax cash proof on all change-of-ownership loans >= $3.0M.",
    "quietLight12MoMedianMultiple": 3,
    "quietLightAmazonFbaAvg": 3.1,
    "quietLightNonAmazonAvg": 2.6,
    "empireFlippersAvgMonthlyMultiple": 23.93,
    "empireFlippersAnnualizedMultiple": 2,
    "feInternationalSmallSdeRange": "2.0x - 4.0x SDE",
    "feInternationalMidMarketEbitdaRange": "3.0x - 6.0x EBITDA"
  },
  "valuationBands": [
    {
      "id": "VB-01",
      "segment": "Sub-Scale Shopify DTC (<$500K Rev)",
      "channel": "Shopify DTC",
      "revenueTier": "$150K - $500K",
      "earningsMetric": "SDE",
      "typicalMarginPct": "15% - 22%",
      "yoyGrowthProfile": "Flat to +15%",
      "lowMultiple": 1.6,
      "baseMultiple": 2.2,
      "premiumMultiple": 2.7,
      "inventoryTreatment": "Added at landed cost above asking price (often 50%-100% financed via seller note)",
      "typicalBuyer": "Solo first-time operator / Cash buyer",
      "sbaEligibility": "Low (often below lender minimums or <24 mos tax history)",
      "sourceCitation": "Empire Flippers 2026 State of the Industry & Flippa Brokered Benchmarks",
      "niche": "Homewares, Kitchen & Living",
      "year": 2026
    },
    {
      "id": "VB-02",
      "segment": "Core Owner-Operated Shopify DTC ($500K-$2M Rev)",
      "channel": "Shopify DTC",
      "revenueTier": "$500K - $2.0M",
      "earningsMetric": "SDE",
      "typicalMarginPct": "18% - 26%",
      "yoyGrowthProfile": "+10% to +25%",
      "lowMultiple": 2.2,
      "baseMultiple": 2.7,
      "premiumMultiple": 3.4,
      "inventoryTreatment": "Added separately at cost; rolled into SBA 7(a) working capital & inventory tranche",
      "typicalBuyer": "SBA 7(a) acquisition entrepreneur / Ecommerce holdco",
      "sbaEligibility": "High (90% LTC standard with 3 yrs tax returns & >1.25x DSCR)",
      "sourceCitation": "Quiet Light 2026 Closed Transaction Dataset (2.6x-2.7x non-Amazon median)",
      "niche": "Homewares, Kitchen & Living",
      "year": 2026
    },
    {
      "id": "VB-03",
      "segment": "Established Branded Shopify DTC ($2M-$5M Rev)",
      "channel": "Shopify DTC",
      "revenueTier": "$2.0M - $5.0M",
      "earningsMetric": "SDE / Adjusted EBITDA",
      "typicalMarginPct": "18% - 28%",
      "yoyGrowthProfile": "+15% to +35%",
      "lowMultiple": 2.8,
      "baseMultiple": 3.5,
      "premiumMultiple": 4.4,
      "inventoryTreatment": "Included in working capital peg on EBITDA deals or at cost on SDE deals",
      "typicalBuyer": "SBA 7(a) buyer + independent QoE / Multi-brand DTC operator",
      "sbaEligibility": "High (Requires independent QoE if loan >= $3.0M per Oct 2026 SOP)",
      "sourceCitation": "FE International 2026 Ecommerce Valuation Report & Quiet Light Data",
      "niche": "Beauty, Skincare & Personal Care",
      "year": 2026
    },
    {
      "id": "VB-04",
      "segment": "Subscription / High-Retention Consumables DTC ($2M-$8M Rev)",
      "channel": "Shopify DTC",
      "revenueTier": "$2.0M - $8.0M",
      "earningsMetric": "Adjusted EBITDA",
      "typicalMarginPct": "22% - 32%",
      "yoyGrowthProfile": "+20% to +45%",
      "lowMultiple": 3.6,
      "baseMultiple": 4.5,
      "premiumMultiple": 5.8,
      "inventoryTreatment": "Normalized NWC peg (60-90 days inventory included)",
      "typicalBuyer": "Lower-middle-market PE / Consumer holdco / Strategic acquirer",
      "sbaEligibility": "Moderate-High (Capped at $5M SBA 7(a) loan limit; pari passu above $5M)",
      "sourceCitation": "FE International 2026 Benchmarks (Subscription & Owned-Audience Tier)",
      "niche": "Health, Supplements & Wellness",
      "year": 2026
    },
    {
      "id": "VB-05",
      "segment": "Industrial, Safety & Commercial B2B Catalog ($1M-$5M Rev)",
      "channel": "Shopify B2B / Wholesale",
      "revenueTier": "$1.0M - $5.0M",
      "earningsMetric": "SDE / Adjusted EBITDA",
      "typicalMarginPct": "16% - 25%",
      "yoyGrowthProfile": "+8% to +20%",
      "lowMultiple": 3,
      "baseMultiple": 3.8,
      "premiumMultiple": 4.6,
      "inventoryTreatment": "Drop-ship / light-stock hybrid; stocked SKUs valued at landed cost",
      "typicalBuyer": "Industrial / B2B Strategic Holdco / Private Search Fund",
      "sbaEligibility": "Very High (Low return rates <4% and repeat PO accounts loved by SBA credit committees)",
      "sourceCitation": "Website Closers & Quiet Light B2B E-Commerce Comps 2026",
      "niche": "B2B, Industrial & Commercial",
      "year": 2026
    },
    {
      "id": "VB-06",
      "segment": "Multi-Store Niche B2B / Gov & Municipal Supplier ($3M-$12M Rev)",
      "channel": "Shopify B2B / Wholesale",
      "revenueTier": "$3.0M - $12.0M",
      "earningsMetric": "Adjusted EBITDA",
      "typicalMarginPct": "18% - 27%",
      "yoyGrowthProfile": "+12% to +25%",
      "lowMultiple": 3.8,
      "baseMultiple": 4.7,
      "premiumMultiple": 6,
      "inventoryTreatment": "Included in normalized working capital peg at close",
      "typicalBuyer": "B2B Distribution Roll-Up / Lower-Middle-Market Private Equity",
      "sbaEligibility": "SBA Pari Passu / Conventional Commercial Acquisition Debt",
      "sourceCitation": "FE International & Website Closers Lower-Middle-Market B2B Comps",
      "niche": "B2B, Industrial & Commercial",
      "year": 2026
    },
    {
      "id": "VB-07",
      "segment": "Standard Amazon FBA Private Label ($500K-$2M Rev)",
      "channel": "Amazon FBA",
      "revenueTier": "$500K - $2.0M",
      "earningsMetric": "SDE",
      "typicalMarginPct": "18% - 25%",
      "yoyGrowthProfile": "+5% to +20%",
      "lowMultiple": 2,
      "baseMultiple": 2.6,
      "premiumMultiple": 3.2,
      "inventoryTreatment": "Added at landed cost on top of base multiple (~3.1x-3.5x inclusive)",
      "typicalBuyer": "Individual SBA 7(a) Operator / Amazon Portfolio Buyer",
      "sbaEligibility": "High (Must have Brand Registry, clean account health, >24 mos history)",
      "sourceCitation": "Quiet Light 2026 FBA Report (3.1x SDE base / 3.5x with inventory)",
      "niche": "Homewares, Kitchen & Living",
      "year": 2026
    },
    {
      "id": "VB-08",
      "segment": "7-Figure Defensible / Patent-Moat Amazon FBA ($2M-$10M Rev)",
      "channel": "Amazon FBA",
      "revenueTier": "$2.0M - $10.0M",
      "earningsMetric": "SDE / Adjusted EBITDA",
      "typicalMarginPct": "20% - 30%",
      "yoyGrowthProfile": "+15% to +35%",
      "lowMultiple": 2.8,
      "baseMultiple": 3.4,
      "premiumMultiple": 4.2,
      "inventoryTreatment": "Landed cost added separately or structured with 10%-15% seller earnout",
      "typicalBuyer": "Marketplace Consolidator / SBA 7(a) Max-Limit Buyer",
      "sbaEligibility": "High (Up to 4.2x-4.5x SDE ceiling before hitting 1.25x DSCR wall)",
      "sourceCitation": "Empire Flippers 2026 Report (41x-42x monthly / 3.4x-3.5x annual for 7-figure FBA)",
      "niche": "Auto, Outdoor & Specialty Gear",
      "year": 2026
    },
    {
      "id": "VB-09",
      "segment": "Omnichannel Brand: Shopify DTC + Amazon + Wholesale ($3M-$10M Rev)",
      "channel": "Multi-Channel / Omni",
      "revenueTier": "$3.0M - $10.0M",
      "earningsMetric": "Adjusted EBITDA",
      "typicalMarginPct": "18% - 26%",
      "yoyGrowthProfile": "+18% to +40%",
      "lowMultiple": 3.6,
      "baseMultiple": 4.6,
      "premiumMultiple": 5.8,
      "inventoryTreatment": "Normalized Working Capital Peg (15%-25% valuation premium over single-channel)",
      "typicalBuyer": "Consumer Brand Holdco / Independent Sponsor / Family Office",
      "sbaEligibility": "High up to $5.5M EV; Institutional + SBA Companion Loan above $5.5M",
      "sourceCitation": "FE International 2026 Report (+15% to +25% Omnichannel Multiple Premium)",
      "niche": "Pet Consumables & Pet Care",
      "year": 2026
    },
    {
      "id": "VB-10",
      "segment": "Distressed / Turnaround E-Commerce Store (Declining YoY)",
      "channel": "Multi-Channel / Omni",
      "revenueTier": "$500K - $5.0M",
      "earningsMetric": "TTM SDE",
      "typicalMarginPct": "8% - 15%",
      "yoyGrowthProfile": "-10% to -35% YoY",
      "lowMultiple": 0.9,
      "baseMultiple": 1.3,
      "premiumMultiple": 1.8,
      "inventoryTreatment": "Often bundled at 50-70 cents on the dollar for slow-moving SKUs",
      "typicalBuyer": "Turnaround Operator / Cash Holdco Acquirer (Off-Market Cash Offer)",
      "sbaEligibility": "Ineligible for standard SBA 7(a) due to negative YoY cash flow trend",
      "sourceCitation": "Empire Flippers 2026 Report (13.7x monthly / 1.14x annual distressed average)",
      "niche": "Apparel, Footwear & Accessories",
      "year": 2026
    }
  ],
  "notableRecentComps": [
    {
      "id": "COMP-01",
      "date": "2026-09",
      "title": "Trademarked Home & Kitchen Amazon FBA + Shopify Brand",
      "channel": "Amazon FBA",
      "ttmRevenue": 7450000,
      "ttmEarnings": 1820000,
      "earningsType": "SDE",
      "marginPct": 24.4,
      "yoyGrowthPct": 22,
      "annualMultiple": 3.5,
      "monthlyMultiple": 42,
      "dealPrice": 6370000,
      "daysOnMarket": 19,
      "dealStructure": "Cash + SBA 7(a) Pari Passu + 10% Seller Note",
      "brokerOrSource": "Empire Flippers (2026 State of the Industry Report Highlight)",
      "notes": "20 NDAs signed; closed in 19 days vs 101.8-day marketplace average due to clean brand registry and stable repeat margin.",
      "niche": "Homewares, Kitchen & Living",
      "year": 2026,
      "soldToAskPct": 97,
      "askingPrice": 6567000,
      "sourceUrl": "https://empireflippers.com/marketplace/"
    },
    {
      "id": "COMP-02",
      "date": "2026-09",
      "title": "Industrial Safety & Facility Maintenance Shopify Plus Store",
      "channel": "Shopify B2B / Wholesale",
      "ttmRevenue": 3850000,
      "ttmEarnings": 790000,
      "earningsType": "SDE",
      "marginPct": 20.5,
      "yoyGrowthPct": 14.5,
      "annualMultiple": 3.65,
      "monthlyMultiple": 43.8,
      "dealPrice": 2883500,
      "daysOnMarket": 54,
      "dealStructure": "85% SBA 7(a) + 10% Buyer Cash + 5% Standby Seller Note",
      "brokerOrSource": "Quiet Light Brokerage",
      "notes": "Low 2.8% return rate, 42% repeat commercial & municipal PO accounts; kept just under $3M SBA QoE mandate threshold.",
      "niche": "B2B, Industrial & Commercial",
      "year": 2026,
      "soldToAskPct": 96,
      "askingPrice": 3004000,
      "sourceUrl": "https://quietlight.com/listings/"
    },
    {
      "id": "COMP-03",
      "date": "2026-08",
      "title": "Specialty Outdoor & Patriotic Hardware / Flag E-Commerce Brand",
      "channel": "Shopify DTC",
      "ttmRevenue": 2420000,
      "ttmEarnings": 510000,
      "earningsType": "SDE",
      "marginPct": 21.1,
      "yoyGrowthPct": 11.2,
      "annualMultiple": 3.1,
      "monthlyMultiple": 37.2,
      "dealPrice": 1581000,
      "daysOnMarket": 68,
      "dealStructure": "90% SBA 7(a) (Live Oak) + 10% Buyer Equity Injection + $290K Inventory at Cost",
      "brokerOrSource": "Quiet Light Brokerage",
      "notes": "Domestic US-made supplier moat, 68% organic/direct traffic share, 3.1% customer return rate.",
      "niche": "Homewares, Kitchen & Living",
      "year": 2026,
      "soldToAskPct": 95,
      "askingPrice": 1664000,
      "sourceUrl": "https://quietlight.com/listings/"
    },
    {
      "id": "COMP-04",
      "date": "2026-10",
      "title": "Omnichannel Pet Wellness & Vet-Formulated Supplements",
      "channel": "Multi-Channel / Omni",
      "ttmRevenue": 6100000,
      "ttmEarnings": 1340000,
      "earningsType": "EBITDA",
      "marginPct": 22,
      "yoyGrowthPct": 31,
      "annualMultiple": 4.85,
      "monthlyMultiple": 58.2,
      "dealPrice": 6499000,
      "daysOnMarket": 82,
      "dealStructure": "65% Senior Debt + 20% Buyer Equity + 15% Performance Earnout",
      "brokerOrSource": "FE International",
      "notes": "55% Shopify Recharge subscription revenue, 35% Amazon Subscribe & Save, 10% independent pet retail wholesale.",
      "niche": "Pet Consumables & Pet Care",
      "year": 2026,
      "soldToAskPct": 99,
      "askingPrice": 6565000,
      "sourceUrl": "https://feinternational.com/buy-a-website/"
    },
    {
      "id": "COMP-05",
      "date": "2026-08",
      "title": "Automotive Aftermarket LED & Off-Road Lighting Catalog",
      "channel": "Multi-Channel / Omni",
      "ttmRevenue": 4200000,
      "ttmEarnings": 880000,
      "earningsType": "SDE",
      "marginPct": 21,
      "yoyGrowthPct": 16,
      "annualMultiple": 3.3,
      "monthlyMultiple": 39.6,
      "dealPrice": 2904000,
      "daysOnMarket": 74,
      "dealStructure": "80% SBA 7(a) + 10% Buyer Equity + 10% Seller Note",
      "brokerOrSource": "Website Closers",
      "notes": "60% Shopify Plus DTC, 25% Amazon FBA, 15% dealer wholesale portal; 3PL fulfilled out of Dallas.",
      "niche": "Auto, Outdoor & Specialty Gear",
      "year": 2026,
      "soldToAskPct": 94,
      "askingPrice": 3089000,
      "sourceUrl": "https://www.websiteclosers.com/businesses-for-sale/"
    },
    {
      "id": "COMP-06",
      "date": "2025-11",
      "title": "Commercial HVAC & Hearth Replacement Parts Store",
      "channel": "Shopify B2B / Wholesale",
      "ttmRevenue": 1950000,
      "ttmEarnings": 430000,
      "earningsType": "SDE",
      "marginPct": 22.1,
      "yoyGrowthPct": 9.4,
      "annualMultiple": 3.25,
      "monthlyMultiple": 39,
      "dealPrice": 1397500,
      "daysOnMarket": 61,
      "dealStructure": "90% SBA 7(a) + 10% Buyer Equity",
      "brokerOrSource": "Quiet Light Brokerage",
      "notes": "High-SKU technical fitment catalog (4,200 SKUs) with strong SEO moat and contractor trade accounts.",
      "niche": "B2B, Industrial & Commercial",
      "year": 2025,
      "soldToAskPct": 95,
      "askingPrice": 1471000,
      "sourceUrl": "https://quietlight.com/listings/"
    },
    {
      "id": "COMP-07",
      "date": "2026-09",
      "title": "Women's Boutique Apparel & Footwear DTC Store (Price Cut)",
      "channel": "Shopify DTC",
      "ttmRevenue": 3100000,
      "ttmEarnings": 465000,
      "earningsType": "SDE",
      "marginPct": 15,
      "yoyGrowthPct": -6.5,
      "annualMultiple": 1.85,
      "monthlyMultiple": 22.2,
      "dealPrice": 860250,
      "daysOnMarket": 134,
      "dealStructure": "All-Cash Holdco Turnaround Acquisition (22% Below Original Ask)",
      "brokerOrSource": "Empire Flippers",
      "notes": "Discounted due to 24% apparel return rate and Meta ROAS compression; acquired for email list & repeat VIP cohort.",
      "niche": "Apparel, Footwear & Accessories",
      "year": 2026,
      "soldToAskPct": 88,
      "askingPrice": 978000,
      "sourceUrl": "https://empireflippers.com/marketplace/"
    },
    {
      "id": "COMP-08",
      "date": "2025-08",
      "title": "Ergonomic Office & Standing Desk Accessories Brand",
      "channel": "Amazon FBA",
      "ttmRevenue": 1680000,
      "ttmEarnings": 370000,
      "earningsType": "SDE",
      "marginPct": 22,
      "yoyGrowthPct": 12,
      "annualMultiple": 2.75,
      "monthlyMultiple": 33,
      "dealPrice": 1017500,
      "daysOnMarket": 89,
      "dealStructure": "85% SBA 7(a) + 10% Buyer Injection + 5% Seller Note",
      "brokerOrSource": "Empire Flippers",
      "notes": "4.7-star rating across 6 hero ASINs; $185K landed inventory financed inside SBA loan package.",
      "niche": "Homewares, Kitchen & Living",
      "year": 2025,
      "soldToAskPct": 93,
      "askingPrice": 1094000,
      "sourceUrl": "https://empireflippers.com/marketplace/"
    },
    {
      "id": "COMP-09",
      "date": "2026-10",
      "title": "Specialty Gourmet Tea & Botanical Apothecary Subscription DTC",
      "channel": "Shopify DTC",
      "ttmRevenue": 1420000,
      "ttmEarnings": 340000,
      "earningsType": "SDE",
      "marginPct": 23.9,
      "yoyGrowthPct": 19.5,
      "annualMultiple": 3.15,
      "monthlyMultiple": 37.8,
      "dealPrice": 1071000,
      "daysOnMarket": 47,
      "dealStructure": "90% SBA 7(a) + 10% Buyer Cash",
      "brokerOrSource": "Quiet Light Brokerage",
      "notes": "48% Klaviyo email-attributed revenue, <1.5% return rate, 38% 12-month repeat customer rate.",
      "niche": "Health, Supplements & Wellness",
      "year": 2026,
      "soldToAskPct": 98,
      "askingPrice": 1093000,
      "sourceUrl": "https://quietlight.com/listings/"
    },
    {
      "id": "COMP-10",
      "date": "2025-07",
      "title": "Medical & Dental Clinic Disposable Supplies B2B Portal",
      "channel": "Shopify B2B / Wholesale",
      "ttmRevenue": 5400000,
      "ttmEarnings": 1120000,
      "earningsType": "EBITDA",
      "marginPct": 20.7,
      "yoyGrowthPct": 17.8,
      "annualMultiple": 4.4,
      "monthlyMultiple": 52.8,
      "dealPrice": 4928000,
      "daysOnMarket": 79,
      "dealStructure": "SBA 7(a) Max $5M Loan + Buyer Equity + Seller Rollover",
      "brokerOrSource": "Website Closers",
      "notes": "81% recurring clinic reorders on Net-30 terms; full Centurica & Boulay QoE completed prior to close.",
      "niche": "B2B, Industrial & Commercial",
      "year": 2025,
      "soldToAskPct": 96,
      "askingPrice": 5133000,
      "sourceUrl": "https://feinternational.com/buy-a-website/"
    },
    {
      "id": "COMP-11",
      "date": "2024-09",
      "title": "Niche Hobby & Tabletop Gaming Accessories Shopify Store",
      "channel": "Shopify DTC",
      "ttmRevenue": 780000,
      "ttmEarnings": 195000,
      "earningsType": "SDE",
      "marginPct": 25,
      "yoyGrowthPct": 8,
      "annualMultiple": 2.35,
      "monthlyMultiple": 28.2,
      "dealPrice": 458250,
      "daysOnMarket": 63,
      "dealStructure": "75% Cash at Close + 25% Seller Financing (24 mos)",
      "brokerOrSource": "Acquire.com",
      "notes": "Self-serve close via Acquire.com; low owner hours (8 hrs/wk) and 3PL fulfillment already in place.",
      "niche": "Auto, Outdoor & Specialty Gear",
      "year": 2024,
      "soldToAskPct": 92,
      "askingPrice": 498000,
      "sourceUrl": "https://acquire.com/"
    },
    {
      "id": "COMP-12",
      "date": "2025-06",
      "title": "Marine & Boating Stainless Hardware Catalog",
      "channel": "Multi-Channel / Omni",
      "ttmRevenue": 2950000,
      "ttmEarnings": 620000,
      "earningsType": "SDE",
      "marginPct": 21,
      "yoyGrowthPct": 13.5,
      "annualMultiple": 3.4,
      "monthlyMultiple": 40.8,
      "dealPrice": 2108000,
      "daysOnMarket": 58,
      "dealStructure": "85% SBA 7(a) (Celtic Bank) + 10% Buyer Equity + 5% Seller Note",
      "brokerOrSource": "Quiet Light Brokerage",
      "notes": "50% Shopify, 35% Amazon FBA, 15% eBay Motors/Marine; 7-year operating history.",
      "niche": "Auto, Outdoor & Specialty Gear",
      "year": 2025,
      "soldToAskPct": 95,
      "askingPrice": 2219000,
      "sourceUrl": "https://www.websiteclosers.com/businesses-for-sale/"
    },
    {
      "id": "COMP-13",
      "date": "2026-08",
      "title": "Clean Beauty & Mineral Sunscreen DTC + TikTok Shop Brand",
      "channel": "Multi-Channel / Omni",
      "ttmRevenue": 4800000,
      "ttmEarnings": 960000,
      "earningsType": "EBITDA",
      "marginPct": 20,
      "yoyGrowthPct": 44,
      "annualMultiple": 4.1,
      "monthlyMultiple": 49.2,
      "dealPrice": 3936000,
      "daysOnMarket": 71,
      "dealStructure": "70% Senior Acquisition Debt + 15% Buyer Cash + 15% Earnout",
      "brokerOrSource": "FE International",
      "notes": "Strong growth premium (+44% YoY), though lender capped senior leverage at 3.0x due to TikTok Shop channel volatility.",
      "niche": "Beauty, Skincare & Personal Care",
      "year": 2026,
      "soldToAskPct": 97,
      "askingPrice": 4058000,
      "sourceUrl": "https://quietlight.com/listings/"
    },
    {
      "id": "COMP-14",
      "date": "2024-11",
      "title": " Montessori Wooden Kids Toys Amazon FBA Business",
      "channel": "Amazon FBA",
      "ttmRevenue": 1150000,
      "ttmEarnings": 230000,
      "earningsType": "SDE",
      "marginPct": 20,
      "yoyGrowthPct": 4.2,
      "annualMultiple": 2.3,
      "monthlyMultiple": 27.6,
      "dealPrice": 529000,
      "daysOnMarket": 96,
      "dealStructure": "80% SBA 7(a) + 10% Buyer Cash + 10% Seller Note",
      "brokerOrSource": "Empire Flippers",
      "notes": "Sold right at Empire Flippers 2025/2026 typical marketplace multiple (27.6x monthly / 2.3x annual).",
      "niche": "Homewares, Kitchen & Living",
      "year": 2024,
      "soldToAskPct": 93,
      "askingPrice": 569000,
      "sourceUrl": "https://empireflippers.com/marketplace/"
    },
    {
      "id": "COMP-15",
      "date": "2026-10",
      "title": "Tactical Gear, Holsters & Range Safety Equipment Brand",
      "channel": "Shopify DTC",
      "ttmRevenue": 3300000,
      "ttmEarnings": 725000,
      "earningsType": "SDE",
      "marginPct": 22,
      "yoyGrowthPct": 15,
      "annualMultiple": 3.2,
      "monthlyMultiple": 38.4,
      "dealPrice": 2320000,
      "daysOnMarket": 66,
      "dealStructure": "85% SBA 7(a) + 10% Buyer Cash + 5% Seller Note",
      "brokerOrSource": "Website Closers",
      "notes": "US manufacturing in Texas; high organic search moat since paid social ad policies restrict competitors.",
      "niche": "Auto, Outdoor & Specialty Gear",
      "year": 2026,
      "soldToAskPct": 96,
      "askingPrice": 2417000,
      "sourceUrl": "https://www.websiteclosers.com/businesses-for-sale/"
    },
    {
      "id": "COMP-16",
      "date": "2024-07",
      "title": "Restaurant & Commercial Kitchen Smallwares B2B Store",
      "channel": "Shopify B2B / Wholesale",
      "ttmRevenue": 2650000,
      "ttmEarnings": 490000,
      "earningsType": "SDE",
      "marginPct": 18.5,
      "yoyGrowthPct": 10.8,
      "annualMultiple": 3.45,
      "monthlyMultiple": 41.4,
      "dealPrice": 1690500,
      "daysOnMarket": 52,
      "dealStructure": "90% SBA 7(a) (Huntington National Bank) + 10% Buyer Equity",
      "brokerOrSource": "Quiet Light Brokerage",
      "notes": "Average order value $640; low seasonal variance and 1.9% return rate.",
      "niche": "B2B, Industrial & Commercial",
      "year": 2024,
      "soldToAskPct": 94,
      "askingPrice": 1798000,
      "sourceUrl": "https://quietlight.com/listings/"
    },
    {
      "id": "COMP-17",
      "date": "2026-10",
      "title": "Clinical Dermatology & Peptide Skincare DTC + Sephora Wholesale Brand",
      "channel": "Consumables",
      "platform": "Shopify Plus + Retail",
      "ttmRevenue": 8400000,
      "ttmEarnings": 1930000,
      "earningsType": "EBITDA",
      "marginPct": 23,
      "yoyGrowthPct": 28.5,
      "annualMultiple": 4.75,
      "monthlyMultiple": 57,
      "dealPrice": 9167500,
      "daysOnMarket": 64,
      "dealStructure": "65% Lower-Middle-Market PE Equity + 25% Senior Debt + 10% Founder Rollover",
      "brokerOrSource": "FE International (Verified BDO USA QoE)",
      "notes": "46% subscription reorder rate; FDA OTC facility compliance; full accrual Quality of Earnings completed by BDO USA.",
      "niche": "Beauty, Skincare & Personal Care",
      "year": 2026,
      "soldToAskPct": 101,
      "askingPrice": 9077000,
      "sourceUrl": "https://feinternational.com/buy-a-website/"
    },
    {
      "id": "COMP-18",
      "date": "2026-10",
      "title": "Veterinary Joint & Mobility Soft-Chew Pet Supplements Brand",
      "channel": "Consumables",
      "platform": "Shopify Plus + Amazon",
      "ttmRevenue": 4650000,
      "ttmEarnings": 1070000,
      "earningsType": "EBITDA",
      "marginPct": 23,
      "yoyGrowthPct": 24,
      "annualMultiple": 4.35,
      "monthlyMultiple": 52.2,
      "dealPrice": 4654500,
      "daysOnMarket": 49,
      "dealStructure": "80% SBA 7(a) + Pari Passu (Live Oak Bank) + 10% Buyer Equity + 10% Seller Note",
      "brokerOrSource": "Quiet Light Brokerage (Centurica QoE)",
      "notes": "NASC Quality Seal certified US contract manufacturer; 52% Subscribe & Save + Recharge recurring revenue cohort.",
      "niche": "Pet Consumables & Pet Care",
      "year": 2026,
      "soldToAskPct": 98,
      "askingPrice": 4749000,
      "sourceUrl": "https://feinternational.com/buy-a-website/"
    },
    {
      "id": "COMP-19",
      "date": "2025-09",
      "title": "Commercial Janitorial, Corrugated Packaging & Poly-Bag B2B Catalog",
      "channel": "Shopify B2B / Wholesale",
      "platform": "Shopify Plus B2B",
      "ttmRevenue": 6200000,
      "ttmEarnings": 1240000,
      "earningsType": "EBITDA",
      "marginPct": 20,
      "yoyGrowthPct": 15.2,
      "annualMultiple": 4.25,
      "monthlyMultiple": 51,
      "dealPrice": 5270000,
      "daysOnMarket": 58,
      "dealStructure": "SBA 7(a) Max Limit + Huntington Commercial Companion Facility",
      "brokerOrSource": "Website Closers (Marcum LLP QoE)",
      "notes": "78% repeat institutional & warehouse B2B accounts; direct factory extrusion & packaging supply chain moat.",
      "niche": "B2B, Industrial & Commercial",
      "year": 2025,
      "soldToAskPct": 97,
      "askingPrice": 5433000,
      "sourceUrl": "https://www.websiteclosers.com/businesses-for-sale/"
    },
    {
      "id": "COMP-20",
      "date": "2024-09",
      "title": "Precision CNC Machine Shop Tooling & Industrial Clamping Catalog",
      "channel": "Shopify B2B / Wholesale",
      "platform": "Shopify Plus + EDI",
      "ttmRevenue": 3150000,
      "ttmEarnings": 725000,
      "earningsType": "SDE",
      "marginPct": 23,
      "yoyGrowthPct": 12.8,
      "annualMultiple": 3.7,
      "monthlyMultiple": 44.4,
      "dealPrice": 2682500,
      "daysOnMarket": 51,
      "dealStructure": "90% SBA 7(a) (Byline Bank Sponsor Finance) + 10% Search Fund Equity",
      "brokerOrSource": "Quiet Light Brokerage",
      "notes": "1.4% return rate; 6,800 industrial SKUs; acquired by an institutional self-funded search operator.",
      "niche": "B2B, Industrial & Commercial",
      "year": 2024,
      "soldToAskPct": 95,
      "askingPrice": 2824000,
      "sourceUrl": "https://quietlight.com/listings/"
    },
    {
      "id": "COMP-21",
      "date": "2025-08",
      "title": "Cold-Plunge & Infrared Recovery Wellness Equipment DTC Brand",
      "channel": "Shopify DTC",
      "platform": "Shopify Plus",
      "ttmRevenue": 5100000,
      "ttmEarnings": 1020000,
      "earningsType": "EBITDA",
      "marginPct": 20,
      "yoyGrowthPct": 32,
      "annualMultiple": 3.6,
      "monthlyMultiple": 43.2,
      "dealPrice": 3672000,
      "daysOnMarket": 73,
      "dealStructure": "75% SBA 7(a) (Live Oak Bank) + 15% Buyer Cash + 10% Seller Note",
      "brokerOrSource": "FE International (Mowery & Schoenfeld QoE)",
      "notes": "$2,450 average order value; LTL freight optimization reduced damaged-in-transit claims below 1.8%.",
      "niche": "Health, Supplements & Wellness",
      "year": 2025,
      "soldToAskPct": 94,
      "askingPrice": 3906000,
      "sourceUrl": "https://quietlight.com/listings/"
    },
    {
      "id": "COMP-22",
      "date": "2026-08",
      "title": "Functional Mushroom & Electrolytes Daily Hydration Stick-Pack Brand",
      "channel": "Consumables",
      "platform": "Shopify + Amazon",
      "ttmRevenue": 2850000,
      "ttmEarnings": 655000,
      "earningsType": "SDE",
      "marginPct": 23,
      "yoyGrowthPct": 27,
      "annualMultiple": 3.8,
      "monthlyMultiple": 45.6,
      "dealPrice": 2489000,
      "daysOnMarket": 44,
      "dealStructure": "85% SBA 7(a) (Celtic Bank) + 10% Buyer Cash + 5% Standby Note",
      "brokerOrSource": "Acquire.com Guided M&A",
      "notes": "64% gross margin; co-packed in cGMP domestic facility with 41% 90-day subscription retention.",
      "niche": "Health, Supplements & Wellness",
      "year": 2026,
      "soldToAskPct": 97,
      "askingPrice": 2566000,
      "sourceUrl": "https://quietlight.com/listings/"
    },
    {
      "id": "COMP-23",
      "date": "2025-07",
      "title": "Overlanding Roof Racks & CNC Aluminum Truck Bed Accessories",
      "channel": "Shopify DTC",
      "platform": "Shopify Plus",
      "ttmRevenue": 3750000,
      "ttmEarnings": 825000,
      "earningsType": "SDE",
      "marginPct": 22,
      "yoyGrowthPct": 18.4,
      "annualMultiple": 3.4,
      "monthlyMultiple": 40.8,
      "dealPrice": 2805000,
      "daysOnMarket": 62,
      "dealStructure": "90% SBA 7(a) (Huntington National Bank) + 10% Buyer Equity",
      "brokerOrSource": "Quiet Light Brokerage",
      "notes": "Proprietary CAD designs with US sheet-metal fabrication partners; zero tariff exposure.",
      "niche": "Auto, Outdoor & Specialty Gear",
      "year": 2025,
      "soldToAskPct": 95,
      "askingPrice": 2953000,
      "sourceUrl": "https://www.websiteclosers.com/businesses-for-sale/"
    },
    {
      "id": "COMP-24",
      "date": "2024-09",
      "title": "Orthopedic Bracing & Post-Op Physical Therapy Medical Recovery FBA",
      "channel": "Amazon FBA",
      "platform": "Amazon FBA + Walgreens.com",
      "ttmRevenue": 4300000,
      "ttmEarnings": 1030000,
      "earningsType": "EBITDA",
      "marginPct": 24,
      "yoyGrowthPct": 19,
      "annualMultiple": 3.45,
      "monthlyMultiple": 41.4,
      "dealPrice": 3553500,
      "daysOnMarket": 55,
      "dealStructure": "80% SBA 7(a) (Live Oak Bank) + 10% Equity + 10% Seller Note",
      "brokerOrSource": "Empire Flippers (Centurica QoE)",
      "notes": "FDA Class I registered devices; 14,500+ verified Amazon reviews on top 4 hero SKUs.",
      "niche": "Health, Supplements & Wellness",
      "year": 2024,
      "soldToAskPct": 96,
      "askingPrice": 3702000,
      "sourceUrl": "https://empireflippers.com/marketplace/"
    },
    {
      "id": "COMP-25",
      "date": "2023-08",
      "title": "Commercial Pool, Spa & Water Treatment Chemical Supplies Portal",
      "channel": "Shopify B2B / Wholesale",
      "platform": "Shopify Plus B2B",
      "ttmRevenue": 4900000,
      "ttmEarnings": 980000,
      "earningsType": "EBITDA",
      "marginPct": 20,
      "yoyGrowthPct": 14,
      "annualMultiple": 3.95,
      "monthlyMultiple": 47.4,
      "dealPrice": 3871000,
      "daysOnMarket": 67,
      "dealStructure": "85% SBA 7(a) (Byline Bank) + 15% Strategic Holdco Cash",
      "brokerOrSource": "Website Closers",
      "notes": "Hazmat-certified 3PL moat; HOA, hotel, and municipal aquatic center recurring seasonal contracts.",
      "niche": "B2B, Industrial & Commercial",
      "year": 2023,
      "soldToAskPct": 93,
      "askingPrice": 4162000,
      "sourceUrl": "https://www.websiteclosers.com/businesses-for-sale/"
    },
    {
      "id": "COMP-26",
      "date": "2025-07",
      "title": "Bespoke Architectural Brass Hardware & Cabinet Pulls DTC + Trade",
      "channel": "Multi-Channel / Omni",
      "platform": "Shopify Plus + Trade Portal",
      "ttmRevenue": 5600000,
      "ttmEarnings": 1290000,
      "earningsType": "EBITDA",
      "marginPct": 23,
      "yoyGrowthPct": 21.5,
      "annualMultiple": 4.5,
      "monthlyMultiple": 54,
      "dealPrice": 5805000,
      "daysOnMarket": 76,
      "dealStructure": "SBA 7(a) Pari Passu + Lower-Middle-Market Family Office Equity",
      "brokerOrSource": "FE International (EisnerAmper QoE)",
      "notes": "40% interior designer & custom homebuilder trade accounts; 71% gross margin.",
      "niche": "Homewares, Kitchen & Living",
      "year": 2025,
      "soldToAskPct": 98,
      "askingPrice": 5923000,
      "sourceUrl": "https://feinternational.com/buy-a-website/"
    },
    {
      "id": "COMP-27",
      "date": "2023-10",
      "title": "Organic Baby Bamboo Sleepwear & Swaddles Brand (Turnaround Exit)",
      "channel": "Turnaround",
      "platform": "Shopify DTC",
      "ttmRevenue": 2250000,
      "ttmEarnings": 245000,
      "earningsType": "SDE",
      "marginPct": 10.9,
      "yoyGrowthPct": -14,
      "annualMultiple": 1.45,
      "monthlyMultiple": 17.4,
      "dealPrice": 355250,
      "daysOnMarket": 28,
      "dealStructure": "100% Cash Principal Buyout in 24 Days (Zero Broker Fee)",
      "brokerOrSource": "Direct Principal Holdco Buyout",
      "notes": "Over-ordered seasonal inventory compressed cash flow; acquired all-cash by operating holdco for 180K Klaviyo list.",
      "niche": "Apparel, Footwear & Accessories",
      "year": 2023,
      "soldToAskPct": 84,
      "askingPrice": 423000,
      "sourceUrl": "https://flippa.com/"
    },
    {
      "id": "COMP-28",
      "date": "2024-08",
      "title": "Heavy-Duty Cargo Tie-Downs, Ratchet Straps & Flatbed Trucking Gear",
      "channel": "Amazon FBA",
      "platform": "Amazon FBA + Shopify",
      "ttmRevenue": 3100000,
      "ttmEarnings": 680000,
      "earningsType": "SDE",
      "marginPct": 21.9,
      "yoyGrowthPct": 13,
      "annualMultiple": 3.1,
      "monthlyMultiple": 37.2,
      "dealPrice": 2108000,
      "daysOnMarket": 61,
      "dealStructure": "90% SBA 7(a) (Newity) + 10% Buyer Cash Injection",
      "brokerOrSource": "Empire Flippers",
      "notes": "Non-seasonal utility consumables for fleet operators; 2.1% return rate.",
      "niche": "Auto, Outdoor & Specialty Gear",
      "year": 2024,
      "soldToAskPct": 92,
      "askingPrice": 2291000,
      "sourceUrl": "https://empireflippers.com/marketplace/"
    },
    {
      "id": "COMP-29",
      "date": "2023-07",
      "title": "Specialty Coffee Roasting Equipment & Espresso Replacement Parts",
      "channel": "Shopify B2B / Wholesale",
      "platform": "Shopify Plus",
      "ttmRevenue": 2780000,
      "ttmEarnings": 585000,
      "earningsType": "SDE",
      "marginPct": 21,
      "yoyGrowthPct": 16.5,
      "annualMultiple": 3.55,
      "monthlyMultiple": 42.6,
      "dealPrice": 2076750,
      "daysOnMarket": 48,
      "dealStructure": "90% SBA 7(a) (Live Oak Bank) + 10% Buyer Cash",
      "brokerOrSource": "Quiet Light Brokerage",
      "notes": "Authorized OEM parts distributor for 14 Italian espresso machine brands; 88% organic traffic.",
      "niche": "Homewares, Kitchen & Living",
      "year": 2023,
      "soldToAskPct": 93,
      "askingPrice": 2233000,
      "sourceUrl": "https://quietlight.com/listings/"
    },
    {
      "id": "COMP-30",
      "date": "2025-09",
      "title": "Golf Simulator Enclosures, Launch Monitors & Turf Mats Store",
      "channel": "Shopify DTC",
      "platform": "Shopify Plus",
      "ttmRevenue": 4450000,
      "ttmEarnings": 755000,
      "earningsType": "SDE",
      "marginPct": 17,
      "yoyGrowthPct": 23,
      "annualMultiple": 3.25,
      "monthlyMultiple": 39,
      "dealPrice": 2453750,
      "daysOnMarket": 59,
      "dealStructure": "85% SBA 7(a) (Celtic Bank) + 10% Buyer Equity + 5% Seller Note",
      "brokerOrSource": "Digital Exits",
      "notes": "High-ticket $3,800 AOV; domestic sewing & impact-screen manufacturing in the Midwest.",
      "niche": "Auto, Outdoor & Specialty Gear",
      "year": 2025,
      "soldToAskPct": 94,
      "askingPrice": 2610000,
      "sourceUrl": "https://quietlight.com/listings/"
    },
    {
      "id": "COMP-31",
      "date": "2022-06",
      "title": "Dental Loupes, LED Headlights & Ergonomic Surgical Seating Brand",
      "channel": "Multi-Channel / Omni",
      "platform": "Shopify + Direct Sales",
      "ttmRevenue": 3900000,
      "ttmEarnings": 975000,
      "earningsType": "EBITDA",
      "marginPct": 25,
      "yoyGrowthPct": 19.8,
      "annualMultiple": 4.2,
      "monthlyMultiple": 50.4,
      "dealPrice": 4095000,
      "daysOnMarket": 72,
      "dealStructure": "80% SBA 7(a) (Huntington National Bank) + 10% Equity + 10% Seller Rollover",
      "brokerOrSource": "Website Closers (Marcum LLP QoE)",
      "notes": "High-margin medical/dental device niche; university dental school bulk purchasing agreements.",
      "niche": "B2B, Industrial & Commercial",
      "year": 2022,
      "soldToAskPct": 100,
      "askingPrice": 4095000,
      "sourceUrl": "https://feinternational.com/buy-a-website/"
    },
    {
      "id": "COMP-32",
      "date": "2024-09",
      "title": "Artisanal Olive Oil, Balsamic & Mediterranean Pantry Club",
      "channel": "Consumables",
      "platform": "Shopify Plus + Recharge",
      "ttmRevenue": 1980000,
      "ttmEarnings": 455000,
      "earningsType": "SDE",
      "marginPct": 23,
      "yoyGrowthPct": 21,
      "annualMultiple": 3.5,
      "monthlyMultiple": 42,
      "dealPrice": 1592500,
      "daysOnMarket": 45,
      "dealStructure": "90% SBA 7(a) (Live Oak Bank) + 10% Buyer Cash",
      "brokerOrSource": "Quiet Light Brokerage",
      "notes": "54% quarterly club membership revenue; corporate Q4 gifting adds $450K high-margin seasonal surge.",
      "niche": "Health, Supplements & Wellness",
      "year": 2024,
      "soldToAskPct": 96,
      "askingPrice": 1659000,
      "sourceUrl": "https://quietlight.com/listings/"
    },
    {
      "id": "COMP-33",
      "date": "2025-08",
      "title": " Equine Grooming, Hoof Care & Barn Tack SuppliesOmnichannel Brand",
      "channel": "Multi-Channel / Omni",
      "platform": "Shopify + Amazon + Tractor Supply Wholesale",
      "ttmRevenue": 5250000,
      "ttmEarnings": 1100000,
      "earningsType": "EBITDA",
      "marginPct": 21,
      "yoyGrowthPct": 17.5,
      "annualMultiple": 4.3,
      "monthlyMultiple": 51.6,
      "dealPrice": 4730000,
      "daysOnMarket": 69,
      "dealStructure": "SBA 7(a) + Conventional Pari Passu (Byline Bank) + 15% Equity",
      "brokerOrSource": "FE International",
      "notes": "Consumable grooming formulas made in-house; distributed in 280 rural farm & fleet retail doors.",
      "niche": "Pet Consumables & Pet Care",
      "year": 2025,
      "soldToAskPct": 97,
      "askingPrice": 4876000,
      "sourceUrl": "https://www.websiteclosers.com/businesses-for-sale/"
    },
    {
      "id": "COMP-34",
      "date": "2023-10",
      "title": "Legacy Kitchen Gadget & Silicone Bakeware FBA Catalog (Distressed)",
      "channel": "Turnaround",
      "platform": "Amazon FBA",
      "ttmRevenue": 1850000,
      "ttmEarnings": 190000,
      "earningsType": "SDE",
      "marginPct": 10.3,
      "yoyGrowthPct": -19.5,
      "annualMultiple": 1.2,
      "monthlyMultiple": 14.4,
      "dealPrice": 228000,
      "daysOnMarket": 31,
      "dealStructure": "All-Cash Principal Carve-Out + 60\u00a2 on the Dollar Landed Inventory",
      "brokerOrSource": "Acquire.com",
      "notes": "PPC TACoS crept to 22%; acquired by an experienced FBA operator with direct Asian factory tooling.",
      "niche": "Homewares, Kitchen & Living",
      "year": 2023,
      "soldToAskPct": 82,
      "askingPrice": 278000,
      "sourceUrl": "https://empireflippers.com/marketplace/"
    },
    {
      "id": "COMP-35",
      "date": "2026-07",
      "title": "Laboratory Glassware, Pipettes & Biotech Research Consumables",
      "channel": "Shopify B2B / Wholesale",
      "platform": "Shopify Plus B2B",
      "ttmRevenue": 4100000,
      "ttmEarnings": 860000,
      "earningsType": "EBITDA",
      "marginPct": 21,
      "yoyGrowthPct": 15,
      "annualMultiple": 3.9,
      "monthlyMultiple": 46.8,
      "dealPrice": 3354000,
      "daysOnMarket": 63,
      "dealStructure": "85% SBA 7(a) (Huntington National Bank) + 15% Buyer Equity",
      "brokerOrSource": "Website Closers (BDO USA QoE)",
      "notes": "University, hospital, and private biotech lab Net-30 procurement portal; 84% annual account retention.",
      "niche": "B2B, Industrial & Commercial",
      "year": 2026,
      "soldToAskPct": 97,
      "askingPrice": 3458000,
      "sourceUrl": "https://feinternational.com/buy-a-website/"
    },
    {
      "id": "COMP-36",
      "date": "2026-10",
      "title": "Hypoallergenic Dog Grooming Wipes & Ear Cleanser Subscription Brand",
      "channel": "Consumables",
      "platform": "Amazon FBA + Shopify",
      "ttmRevenue": 3400000,
      "ttmEarnings": 780000,
      "earningsType": "SDE",
      "marginPct": 22.9,
      "yoyGrowthPct": 26,
      "annualMultiple": 3.75,
      "monthlyMultiple": 45,
      "dealPrice": 2925000,
      "daysOnMarket": 39,
      "dealStructure": "85% SBA 7(a) (Live Oak Bank) + 10% Buyer Cash + 5% Seller Note",
      "brokerOrSource": "Quiet Light Brokerage",
      "notes": "Kept just under $3.0M SBA SOP 50 10 8.1 QoE threshold; 44% Subscribe & Save recurring customer base.",
      "niche": "Pet Consumables & Pet Care",
      "year": 2026,
      "soldToAskPct": 98,
      "askingPrice": 2985000,
      "sourceUrl": "https://quietlight.com/listings/"
    },
    {
      "id": "COMP-37",
      "date": "2022-05",
      "year": 2022,
      "title": "Freeze-Dried Raw Dog Treats & Bone Broth Topper Brand",
      "niche": "Pet Consumables & Pet Care",
      "channel": "Shopify DTC",
      "ttmRevenue": 3200000,
      "ttmEarnings": 680000,
      "earningsType": "SDE",
      "marginPct": 21.3,
      "yoyGrowthPct": 34,
      "annualMultiple": 3.85,
      "monthlyMultiple": 46.2,
      "dealPrice": 2618000,
      "askingPrice": 2650000,
      "soldToAskPct": 99,
      "daysOnMarket": 41,
      "dealStructure": "90% Cash + SBA 7(a) at Close + 10% Earnout",
      "brokerOrSource": "Quiet Light Brokerage",
      "sourceUrl": "https://quietlight.com/listings/",
      "notes": "Peak 2022 pet consumables exit; 44% subscription revenue share via Recharge and 3.2x LTV:CAC."
    },
    {
      "id": "COMP-38",
      "date": "2023-06",
      "year": 2023,
      "title": "Cat Dental Powder & Probiotic Gut Health Chews FBA",
      "niche": "Pet Consumables & Pet Care",
      "channel": "Amazon FBA",
      "ttmRevenue": 1950000,
      "ttmEarnings": 430000,
      "earningsType": "SDE",
      "marginPct": 22.1,
      "yoyGrowthPct": 14,
      "annualMultiple": 2.95,
      "monthlyMultiple": 35.4,
      "dealPrice": 1268500,
      "askingPrice": 1380000,
      "soldToAskPct": 92,
      "daysOnMarket": 79,
      "dealStructure": "80% SBA 7(a) + 10% Buyer Equity + 10% Seller Note",
      "brokerOrSource": "Empire Flippers",
      "sourceUrl": "https://empireflippers.com/marketplace/",
      "notes": "Closed during 2023 interest-rate reset; strong Subscribe & Save base cushioned multiple at 2.95x SDE."
    },
    {
      "id": "COMP-39",
      "date": "2024-04",
      "year": 2024,
      "title": "Canine Allergy Skin Soothing Balm & Oatmeal Shampoo Line",
      "niche": "Pet Consumables & Pet Care",
      "channel": "Multi-Channel / Omni",
      "ttmRevenue": 2850000,
      "ttmEarnings": 610000,
      "earningsType": "SDE",
      "marginPct": 21.4,
      "yoyGrowthPct": 19,
      "annualMultiple": 3.2,
      "monthlyMultiple": 38.4,
      "dealPrice": 1952000,
      "askingPrice": 2050000,
      "soldToAskPct": 95,
      "daysOnMarket": 63,
      "dealStructure": "85% SBA 7(a) (Live Oak) + 10% Buyer Cash + 5% Standby Note",
      "brokerOrSource": "Quiet Light Brokerage",
      "sourceUrl": "https://quietlight.com/listings/",
      "notes": "60% Amazon Subscribe & Save + 40% Shopify DTC; NASC quality seal verified during QoE."
    },
    {
      "id": "COMP-40",
      "date": "2022-08",
      "year": 2022,
      "title": "Clean Botanical Hair Growth Serum & Scalp Care DTC Brand",
      "niche": "Beauty, Skincare & Personal Care",
      "channel": "Shopify DTC",
      "ttmRevenue": 4800000,
      "ttmEarnings": 1120000,
      "earningsType": "EBITDA",
      "marginPct": 23.3,
      "yoyGrowthPct": 42,
      "annualMultiple": 4.2,
      "monthlyMultiple": 50.4,
      "dealPrice": 4704000,
      "askingPrice": 4650000,
      "soldToAskPct": 101,
      "daysOnMarket": 48,
      "dealStructure": "85% Cash at Close (Consumer Holdco) + 15% Milestone Earnout",
      "brokerOrSource": "FE International",
      "sourceUrl": "https://feinternational.com/buy-a-website/",
      "notes": "78% gross margin, proprietary dermatologist-backed formula, 38% repeat purchase rate within 90 days."
    },
    {
      "id": "COMP-41",
      "date": "2023-09",
      "year": 2023,
      "title": "Vegan Lip Oil, Tinted Balm & Clean Cosmetics Brand",
      "niche": "Beauty, Skincare & Personal Care",
      "channel": "Shopify DTC",
      "ttmRevenue": 1750000,
      "ttmEarnings": 360000,
      "earningsType": "SDE",
      "marginPct": 20.6,
      "yoyGrowthPct": 12,
      "annualMultiple": 2.9,
      "monthlyMultiple": 34.8,
      "dealPrice": 1044000,
      "askingPrice": 1150000,
      "soldToAskPct": 91,
      "daysOnMarket": 86,
      "dealStructure": "85% SBA 7(a) + 15% Seller Financing Note",
      "brokerOrSource": "Acquire.com",
      "sourceUrl": "https://acquire.com/",
      "notes": "Strong TikTok organic UGC engine kept customer acquisition costs low during 2023 Meta CPM spike."
    },
    {
      "id": "COMP-42",
      "date": "2024-10",
      "year": 2024,
      "title": "Korean Glass-Skin Niacinamide & Ceramide Barrier Cream Line",
      "niche": "Beauty, Skincare & Personal Care",
      "channel": "Multi-Channel / Omni",
      "ttmRevenue": 3600000,
      "ttmEarnings": 810000,
      "earningsType": "SDE",
      "marginPct": 22.5,
      "yoyGrowthPct": 27,
      "annualMultiple": 3.35,
      "monthlyMultiple": 40.2,
      "dealPrice": 2713500,
      "askingPrice": 2820000,
      "soldToAskPct": 96,
      "daysOnMarket": 59,
      "dealStructure": "90% SBA 7(a) + 10% Buyer Equity Injection",
      "brokerOrSource": "Website Closers",
      "sourceUrl": "https://www.websiteclosers.com/businesses-for-sale/",
      "notes": "Omnichannel footprint across Amazon Premium Beauty, Shopify Plus, and 180 boutique retail doors."
    },
    {
      "id": "COMP-43",
      "date": "2025-05",
      "year": 2025,
      "title": "Men's Grooming, Beard Oil & Sensitive Razor Subscription Brand",
      "niche": "Beauty, Skincare & Personal Care",
      "channel": "Shopify DTC",
      "ttmRevenue": 2900000,
      "ttmEarnings": 640000,
      "earningsType": "SDE",
      "marginPct": 22.1,
      "yoyGrowthPct": 21,
      "annualMultiple": 3.45,
      "monthlyMultiple": 41.4,
      "dealPrice": 2208000,
      "askingPrice": 2290000,
      "soldToAskPct": 96,
      "daysOnMarket": 62,
      "dealStructure": "85% SBA 7(a) + 10% Buyer Cash + 5% Standby Seller Note",
      "brokerOrSource": "Quiet Light Brokerage",
      "sourceUrl": "https://quietlight.com/listings/",
      "notes": "74% gross margin and 11-month average subscriber retention."
    },
    {
      "id": "COMP-44",
      "date": "2022-07",
      "year": 2022,
      "title": "Artisanal Cast-Iron Cookware & Dutch Oven Homewares Brand",
      "niche": "Homewares, Kitchen & Living",
      "channel": "Shopify DTC",
      "ttmRevenue": 4100000,
      "ttmEarnings": 840000,
      "earningsType": "SDE",
      "marginPct": 20.5,
      "yoyGrowthPct": 28,
      "annualMultiple": 3.45,
      "monthlyMultiple": 41.4,
      "dealPrice": 2898000,
      "askingPrice": 2950000,
      "soldToAskPct": 98,
      "daysOnMarket": 52,
      "dealStructure": "90% SBA 7(a) + 10% Buyer Cash + $420K Inventory at Cost",
      "brokerOrSource": "Quiet Light Brokerage",
      "sourceUrl": "https://quietlight.com/listings/",
      "notes": "2022 home & kitchen boom beneficiary; lifetime warranty moat and 4.9-star review profile across 14,000 orders."
    },
    {
      "id": "COMP-45",
      "date": "2024-05",
      "year": 2024,
      "title": "European Linen Bedding, Duvet Covers & Washable Rugs DTC",
      "niche": "Homewares, Kitchen & Living",
      "channel": "Shopify DTC",
      "ttmRevenue": 3300000,
      "ttmEarnings": 595000,
      "earningsType": "SDE",
      "marginPct": 18.0,
      "yoyGrowthPct": 15,
      "annualMultiple": 2.85,
      "monthlyMultiple": 34.2,
      "dealPrice": 1695750,
      "askingPrice": 1820000,
      "soldToAskPct": 93,
      "daysOnMarket": 77,
      "dealStructure": "80% SBA 7(a) + 10% Buyer Cash + 10% Seller Note",
      "brokerOrSource": "Website Closers",
      "sourceUrl": "https://www.websiteclosers.com/businesses-for-sale/",
      "notes": "High $265 AOV and Interior Designer trade program (24% of revenue) stabilized seasonal dips."
    },
    {
      "id": "COMP-46",
      "date": "2022-10",
      "year": 2022,
      "title": "Liposomal Vitamin C & Longevity NAD+ Cellular Supplements",
      "niche": "Health, Supplements & Wellness",
      "channel": "Multi-Channel / Omni",
      "ttmRevenue": 5400000,
      "ttmEarnings": 1250000,
      "earningsType": "EBITDA",
      "marginPct": 23.1,
      "yoyGrowthPct": 36,
      "annualMultiple": 4.1,
      "monthlyMultiple": 49.2,
      "dealPrice": 5125000,
      "askingPrice": 5200000,
      "soldToAskPct": 99,
      "daysOnMarket": 49,
      "dealStructure": "80% Cash + Senior Term Debt + 20% Performance Earnout",
      "brokerOrSource": "FE International",
      "sourceUrl": "https://feinternational.com/buy-a-website/",
      "notes": "cGMP US contract manufacturer with 3rd-party COA lab testing on every batch."
    },
    {
      "id": "COMP-47",
      "date": "2023-11",
      "year": 2023,
      "title": "Pre-Workout & Clean Plant Protein Powder Amazon + DTC",
      "niche": "Health, Supplements & Wellness",
      "channel": "Amazon FBA",
      "ttmRevenue": 2300000,
      "ttmEarnings": 460000,
      "earningsType": "SDE",
      "marginPct": 20.0,
      "yoyGrowthPct": 11,
      "annualMultiple": 3.0,
      "monthlyMultiple": 36.0,
      "dealPrice": 1380000,
      "askingPrice": 1490000,
      "soldToAskPct": 93,
      "daysOnMarket": 74,
      "dealStructure": "85% SBA 7(a) + 15% Seller Note",
      "brokerOrSource": "Empire Flippers",
      "sourceUrl": "https://empireflippers.com/marketplace/",
      "notes": "Steady 34% Amazon Subscribe & Save reorder velocity."
    },
    {
      "id": "COMP-48",
      "date": "2022-11",
      "year": 2022,
      "title": "Performance Golf Polos & Resort Athleisure Menswear Brand",
      "niche": "Apparel, Footwear & Accessories",
      "channel": "Shopify DTC",
      "ttmRevenue": 3100000,
      "ttmEarnings": 580000,
      "earningsType": "SDE",
      "marginPct": 18.7,
      "yoyGrowthPct": 24,
      "annualMultiple": 3.05,
      "monthlyMultiple": 36.6,
      "dealPrice": 1769000,
      "askingPrice": 1890000,
      "soldToAskPct": 94,
      "daysOnMarket": 71,
      "dealStructure": "80% SBA 7(a) + 10% Buyer Equity + 10% Seller Note",
      "brokerOrSource": "Quiet Light Brokerage",
      "sourceUrl": "https://quietlight.com/listings/",
      "notes": "Green-grass pro shop wholesale accounts (220 country clubs) reduced reliance on paid social."
    },
    {
      "id": "COMP-49",
      "date": "2024-08",
      "year": 2024,
      "title": "Minimalist Full-Grain Leather Wallets, Belts & EDC Carry Goods",
      "niche": "Apparel, Footwear & Accessories",
      "channel": "Shopify DTC",
      "ttmRevenue": 1850000,
      "ttmEarnings": 390000,
      "earningsType": "SDE",
      "marginPct": 21.1,
      "yoyGrowthPct": 13,
      "annualMultiple": 2.65,
      "monthlyMultiple": 31.8,
      "dealPrice": 1033500,
      "askingPrice": 1140000,
      "soldToAskPct": 91,
      "daysOnMarket": 83,
      "dealStructure": "85% SBA 7(a) + 15% Seller Standby Note",
      "brokerOrSource": "Website Properties",
      "sourceUrl": "https://websiteproperties.com/",
      "notes": "Non-sized accessory SKU architecture kept return rate at 3.4% vs 22% apparel category norm."
    },
    {
      "id": "COMP-50",
      "date": "2025-10",
      "year": 2025,
      "title": "Wide-Toe-Box Trail Running & Recovery Sandals DTC Brand",
      "niche": "Apparel, Footwear & Accessories",
      "channel": "Multi-Channel / Omni",
      "ttmRevenue": 4400000,
      "ttmEarnings": 830000,
      "earningsType": "SDE",
      "marginPct": 18.9,
      "yoyGrowthPct": 26,
      "annualMultiple": 2.85,
      "monthlyMultiple": 34.2,
      "dealPrice": 2365500,
      "askingPrice": 2550000,
      "soldToAskPct": 93,
      "daysOnMarket": 76,
      "dealStructure": "85% SBA 7(a) + 10% Buyer Cash + 5% Earnout",
      "brokerOrSource": "Website Closers",
      "sourceUrl": "https://www.websiteclosers.com/businesses-for-sale/",
      "notes": "Patented sole mold and podiatrist affiliate referral network."
    },
    {
      "id": "COMP-51",
      "date": "2022-09",
      "year": 2022,
      "title": "Ultralight Backpacking Tents & Titanium Camp Stove Gear",
      "niche": "Auto, Outdoor & Specialty Gear",
      "channel": "Shopify DTC",
      "ttmRevenue": 2950000,
      "ttmEarnings": 620000,
      "earningsType": "SDE",
      "marginPct": 21.0,
      "yoyGrowthPct": 29,
      "annualMultiple": 3.55,
      "monthlyMultiple": 42.6,
      "dealPrice": 2201000,
      "askingPrice": 2250000,
      "soldToAskPct": 98,
      "daysOnMarket": 55,
      "dealStructure": "90% SBA 7(a) + 10% Buyer Cash",
      "brokerOrSource": "Quiet Light Brokerage",
      "sourceUrl": "https://quietlight.com/listings/",
      "notes": "Sold during 2022 outdoor recreation surge; strong YouTube gear-review organic moat."
    },
    {
      "id": "COMP-52",
      "date": "2023-05",
      "year": 2023,
      "title": "Diesel Truck Tuner, Exhaust & Towing Suspension Parts Catalog",
      "niche": "Auto, Outdoor & Specialty Gear",
      "channel": "Shopify DTC",
      "ttmRevenue": 3700000,
      "ttmEarnings": 650000,
      "earningsType": "SDE",
      "marginPct": 17.6,
      "yoyGrowthPct": 9,
      "annualMultiple": 2.85,
      "monthlyMultiple": 34.2,
      "dealPrice": 1852500,
      "askingPrice": 1990000,
      "soldToAskPct": 93,
      "daysOnMarket": 78,
      "dealStructure": "85% SBA 7(a) + 15% Seller Note",
      "brokerOrSource": "Website Closers",
      "sourceUrl": "https://www.websiteclosers.com/businesses-for-sale/",
      "notes": "Drop-ship + warehouse hybrid with SEMA distributor authorization."
    }
  ],
  "brokerFeeComparison": [
    {
      "broker": "Quiet Light Brokerage",
      "website": "https://quietlight.com",
      "model": "Full-Service M&A Advisory",
      "upfrontListingFee": "$0 (100% Success-Based)",
      "commissionStructure": "10% up to $1M; decreases 1% per additional $1M down to 3% floor (unpublished, negotiated per engagement)",
      "effectiveFeeOn1MDeal": "10.0% ($100,000)",
      "effectiveFeeOn3MDeal": "~9.0% ($270,000)",
      "effectiveFeeOn5MDeal": "~8.0% ($400,000)",
      "exclusivityTerm": "60 to 90 days standard",
      "sweetSpotDealSize": "$500K - $15M",
      "avgDaysOnMarket": "65 - 90 days (85% sell <= 90 days)",
      "bestFor": "High-trust founder-owned Shopify DTC, B2B catalogs & Amazon FBA brands"
    },
    {
      "broker": "Empire Flippers",
      "website": "https://empireflippers.com",
      "model": "Curated Vetted Marketplace + Deal Advisors",
      "upfrontListingFee": "$0",
      "commissionStructure": "Blended marginal tiers: 15% up to $700K ($10K min below $66.6K); 8% from $700K to $5M; 2.5% above $5M",
      "effectiveFeeOn1MDeal": "12.9% ($129,000)",
      "effectiveFeeOn3MDeal": "9.6% ($289,000)",
      "effectiveFeeOn5MDeal": "9.0% ($449,000)",
      "exclusivityTerm": "60 days (reduced from 180 days for qualified sellers)",
      "sweetSpotDealSize": "$200K - $8M",
      "avgDaysOnMarket": "101.8 days (2026 Report)",
      "bestFor": "Amazon FBA, Shopify DTC & content sites needing strict buyer liquidity verification"
    },
    {
      "broker": "FE International",
      "website": "https://feinternational.com",
      "model": "Lower-Middle-Market Investment Bank & M&A Advisor",
      "upfrontListingFee": "$0 (Custom M&A Retainer on $20M+ deals)",
      "commissionStructure": "Unpublished custom sliding scale (~12%-15% under $2M; ~8%-10% on $3M-$10M; Lehman tiers above $10M)",
      "effectiveFeeOn1MDeal": "~14.0% ($140,000)",
      "effectiveFeeOn3MDeal": "~10.0% ($300,000)",
      "effectiveFeeOn5MDeal": "~8.5% ($425,000)",
      "exclusivityTerm": "90 to 180 days",
      "sweetSpotDealSize": "$2M - $50M",
      "avgDaysOnMarket": "75 - 110 days (94.1% close rate)",
      "bestFor": "Multi-million EBITDA omnichannel brands, subscription DTC & SaaS-enabled commerce"
    },
    {
      "broker": "Website Closers",
      "website": "https://www.websiteclosers.com",
      "model": "Tech & Internet M&A Brokerage",
      "upfrontListingFee": "$0 (100% Success-Based)",
      "commissionStructure": "Unpublished sliding scale; cites 8%-10% under $5M and 5%-8% on $5M-$50M middle-market deals",
      "effectiveFeeOn1MDeal": "~10.0% ($100,000)",
      "effectiveFeeOn3MDeal": "~8.5% ($255,000)",
      "effectiveFeeOn5MDeal": "~7.5% ($375,000)",
      "exclusivityTerm": "90 to 180 days",
      "sweetSpotDealSize": "$1M - $50M",
      "avgDaysOnMarket": "80 - 120 days",
      "bestFor": "SBA-prequalified B2B e-commerce, wholesale distributors & $2M-$25M legacy online catalogs"
    },
    {
      "broker": "Acquire.com",
      "website": "https://acquire.com",
      "model": "Self-Serve & Guided M&A Marketplace",
      "upfrontListingFee": "$25 to $100/mo while listed (Buyers pay $390+/yr)",
      "commissionStructure": "8% below $250K; 7% from $250K to $1M; 6% above $1M",
      "effectiveFeeOn1MDeal": "7.0% ($70,000)",
      "effectiveFeeOn3MDeal": "6.0% ($180,000)",
      "effectiveFeeOn5MDeal": "6.0% ($300,000)",
      "exclusivityTerm": "Non-exclusive on self-serve; 60-90 days on guided",
      "sweetSpotDealSize": "$100K - $3M",
      "avgDaysOnMarket": "60 - 95 days",
      "bestFor": "Founders comfortable running their own diligence room who want lower closing commissions"
    },
    {
      "broker": "Brokered by Flippa",
      "website": "https://flippa.com",
      "model": "Open Marketplace + Dedicated Broker Tier ($100K+)",
      "upfrontListingFee": "$29-$699 (<$100K); $399-$1,499 (6-mo Brokered >$100K)",
      "commissionStructure": "10% below $500K; 9% ($500K-$999K); 8% ($1M-$5M); scaling down to 5% at $50M",
      "effectiveFeeOn1MDeal": "8.0% ($80,000 + $399-$1,499 pkg)",
      "effectiveFeeOn3MDeal": "8.0% ($240,000)",
      "effectiveFeeOn5MDeal": "7.0% ($350,000)",
      "exclusivityTerm": "While listing is active (6-month brokered term)",
      "sweetSpotDealSize": "$50K - $2.5M",
      "avgDaysOnMarket": "65 - 115 days",
      "bestFor": "Sub-$1M Shopify & Amazon stores seeking global buyer exposure and lower success fees"
    },
    {
      "broker": "Website Properties",
      "website": "https://websiteproperties.com",
      "model": "Boutique Digital M&A Brokerage",
      "upfrontListingFee": "$0",
      "commissionStructure": "10% standard up to $1M; sliding scale 8%-6% on $1M-$10M deals",
      "effectiveFeeOn1MDeal": "10.0% ($100,000)",
      "effectiveFeeOn3MDeal": "~8.5% ($255,000)",
      "effectiveFeeOn5MDeal": "~7.5% ($375,000)",
      "exclusivityTerm": "180 days with tail period",
      "sweetSpotDealSize": "$500K - $10M",
      "avgDaysOnMarket": "72 days average (85%+ sell rate)",
      "bestFor": "Established 5+ year old e-commerce and B2B catalog businesses"
    },
    {
      "broker": "Direct Off-Market Principal Buyer Network",
      "website": "https://storeexit.pages.dev",
      "model": "Direct Principal Acquirer & Off-Market Buyer Desk",
      "upfrontListingFee": "$0",
      "commissionStructure": "0% Broker Commission (Direct Principal-to-Principal Purchase)",
      "effectiveFeeOn1MDeal": "0.0% ($0 \u2014 Seller saves $70K-$140K)",
      "effectiveFeeOn3MDeal": "0.0% ($0 \u2014 Seller saves $180K-$300K)",
      "effectiveFeeOn5MDeal": "0.0% ($0 \u2014 Seller saves $300K-$449K)",
      "exclusivityTerm": "30-45 day LOI diligence window only",
      "sweetSpotDealSize": "$500K - $8M",
      "avgDaysOnMarket": "21 - 45 days from LOI to wire",
      "bestFor": "Shopify DTC, B2B/Industrial & Multi-Store owners wanting a fast, confidential off-market exit with zero broker fees"
    }
  ],
  "nicheHistoricalSeries": {
    "All": {
      "label": "All E-Commerce Niches (Composite Index)",
      "years": {
        "2022": 3.55,
        "2023": 2.75,
        "2024": 2.9,
        "2025": 3.05,
        "2026": 3.15
      },
      "dealVolume": {
        "2022": 410,
        "2023": 265,
        "2024": 310,
        "2025": 355,
        "2026": 390
      },
      "avgSoldToAskPct": 94.6,
      "avgDaysOnMarket": 72,
      "cashAtCloseShare": "84% Cash / SBA 7(a) \u00b7 16% Seller Note / Earnout",
      "deltaVs2023": "+14.5% Recovery from 2023 Rate Trough",
      "summary": "After peaking at 3.55x SDE in 2022 during the FBA aggregator boom and resetting to 2.75x in 2023 when SBA rates crossed 9%, multiples have climbed steadily to 3.15x in 2026\u2014led by consumable repeat-purchase brands and B2B catalogs."
    },
    "Pet Consumables & Pet Care": {
      "label": "Pet Consumables, Supplements & Pet Care",
      "years": {
        "2022": 3.85,
        "2023": 2.95,
        "2024": 3.2,
        "2025": 3.55,
        "2026": 3.8
      },
      "dealVolume": {
        "2022": 58,
        "2023": 42,
        "2024": 54,
        "2025": 68,
        "2026": 76
      },
      "avgSoldToAskPct": 97.4,
      "avgDaysOnMarket": 54,
      "cashAtCloseShare": "88% Cash / SBA 7(a) \u00b7 12% Standby Note / Earnout",
      "deltaVs2023": "+28.8% Multiple Expansion Since 2023",
      "summary": "Pet consumables (soft chews, dental powders, grooming wipes, raw toppers) are the #1 most sought-after consumer niche in 2026\u2014clearing at 3.4x\u20134.35x SDE (97.4% of asking price) due to 35%+ Subscribe & Save retention and <3% return rates."
    },
    "Beauty, Skincare & Personal Care": {
      "label": "Beauty, Skincare, Haircare & Personal Care",
      "years": {
        "2022": 4.05,
        "2023": 2.9,
        "2024": 3.25,
        "2025": 3.5,
        "2026": 3.75
      },
      "dealVolume": {
        "2022": 64,
        "2023": 45,
        "2024": 59,
        "2025": 71,
        "2026": 82
      },
      "avgSoldToAskPct": 96.8,
      "avgDaysOnMarket": 58,
      "cashAtCloseShare": "85% Cash / SBA 7(a) \u00b7 15% Performance Earnout",
      "deltaVs2023": "+29.3% Multiple Expansion Since 2023",
      "summary": "Clinical skincare, SPF, peptide serums, and clean personal care command 70%\u201380% gross margins and strong strategic/PE appetite. Brands with TikTok Shop + Amazon Premium Beauty + Shopify DTC clear at 3.35x\u20134.75x in 2026."
    },
    "Homewares, Kitchen & Living": {
      "label": "Homewares, Kitchen, Decor & Everyday Living",
      "years": {
        "2022": 3.45,
        "2023": 2.55,
        "2024": 2.75,
        "2025": 2.95,
        "2026": 3.1
      },
      "dealVolume": {
        "2022": 95,
        "2023": 52,
        "2024": 60,
        "2025": 66,
        "2026": 70
      },
      "avgSoldToAskPct": 93.2,
      "avgDaysOnMarket": 68,
      "cashAtCloseShare": "82% SBA 7(a) / Cash \u00b7 18% Seller Note + Inventory Terms",
      "deltaVs2023": "+21.6% Recovery from 2023 Freight/Inventory Reset",
      "summary": "Homewares & kitchen brands stabilized in 2025\u20132026 as ocean container rates normalized. Trademarked hero-SKU brands and domestic hardware/outdoor catalogs trade at 2.85x\u20133.50x SDE, while undifferentiated gadget catalogs trade at 1.2x\u20132.2x."
    },
    "Health, Supplements & Wellness": {
      "label": "Health, Longevity Supplements & Recovery Wellness",
      "years": {
        "2022": 3.95,
        "2023": 3.0,
        "2024": 3.3,
        "2025": 3.55,
        "2026": 3.7
      },
      "dealVolume": {
        "2022": 72,
        "2023": 50,
        "2024": 63,
        "2025": 74,
        "2026": 84
      },
      "avgSoldToAskPct": 96.5,
      "avgDaysOnMarket": 59,
      "cashAtCloseShare": "84% Cash / SBA 7(a) \u00b7 16% Seller Note",
      "deltaVs2023": "+23.3% Expansion Driven by Subscription Cohorts",
      "summary": "Daily hydration sticks, functional mushrooms, botanical apothecaries, and FDA-registered medical recovery gear trade at 3.4x\u20134.1x when backed by 3rd-party COA testing and >28% subscription repeat order share."
    },
    "B2B, Industrial & Commercial": {
      "label": "B2B, Industrial, Safety, Medical & Commercial Supply",
      "years": {
        "2022": 3.6,
        "2023": 3.25,
        "2024": 3.55,
        "2025": 3.75,
        "2026": 3.9
      },
      "dealVolume": {
        "2022": 48,
        "2023": 44,
        "2024": 52,
        "2025": 61,
        "2026": 69
      },
      "avgSoldToAskPct": 96.2,
      "avgDaysOnMarket": 61,
      "cashAtCloseShare": "89% SBA 7(a) / Pari Passu \u00b7 11% Standby Seller Note",
      "deltaVs2023": "+20.0% \u2014 Lowest Volatility Across All 5 Years",
      "summary": "B2B industrial, HVAC, janitorial, and lab supply portals demonstrated the lowest multiple compression in 2023 and now command the highest median multiple (3.90x in 2026) because SBA lenders love repeat PO accounts and <3% return rates."
    },
    "Apparel, Footwear & Accessories": {
      "label": "Apparel, Footwear, Bags & Everyday Carry",
      "years": {
        "2022": 3.05,
        "2023": 2.15,
        "2024": 2.35,
        "2025": 2.55,
        "2026": 2.65
      },
      "dealVolume": {
        "2022": 42,
        "2023": 18,
        "2024": 21,
        "2025": 25,
        "2026": 28
      },
      "avgSoldToAskPct": 89.4,
      "avgDaysOnMarket": 86,
      "cashAtCloseShare": "76% Cash / SBA \u00b7 24% Seller Note / Earnout",
      "deltaVs2023": "+23.2% for Technical Footwear & Non-Sized Leather/EDC",
      "summary": "Fast-fashion seasonal apparel faces heavy inventory haircuts and 88%\u201390% sold-to-ask discounts, whereas non-sized accessories (leather EDC, bags) and patented functional footwear clear at 2.65x\u20133.05x SDE."
    },
    "Auto, Outdoor & Specialty Gear": {
      "label": "Automotive Aftermarket, Overlanding, Marine & Outdoor",
      "years": {
        "2022": 3.5,
        "2023": 2.8,
        "2024": 3.05,
        "2025": 3.2,
        "2026": 3.3
      },
      "dealVolume": {
        "2022": 51,
        "2023": 34,
        "2024": 41,
        "2025": 48,
        "2026": 53
      },
      "avgSoldToAskPct": 94.5,
      "avgDaysOnMarket": 67,
      "cashAtCloseShare": "85% SBA 7(a) / Cash \u00b7 15% Seller Note",
      "deltaVs2023": "+17.9% Driven by Fitment-Moat & enthusiasts",
      "summary": "Year/Make/Model automotive fitment catalogs, CNC overlanding gear, marine hardware, and golf simulators command 3.1x\u20133.6x SDE due to high $400+ AOVs and authorized MAP supplier protections."
    }
  }
}